Introduction

Vivie respects your personal privacy and values the trust you place in us. This privacy policy explains what information we collect, how we use it, and the steps we take to protect it. By using our website or engaging with our services, you consent to the practices described in this policy.

Information we collect

We collect personal information from you when you choose to:

• Fill out inquiry or contact forms on our website.
• Subscribe to our newsletters or communications.
• Interact with Vivie team members via email or phone.
• Engage with our digital tools, advertising, or marketing campaigns.

The personal information collected may include:

• Name, email address, phone number, and mailing address.
• Demographic information such as location or community of interest.
• Information about your interactions with our website, ads, or emails.

In addition, we automatically collect certain technical information when you visit our website, including:

• IP address, browser type, device type, and operating system.
• Pages viewed, time spent on site, and referring websites.
• Cookie and tracking data through analytics and third-party marketing tools.

Use of collected information

We use your information to:

• Respond to your inquiries and provide requested information.
• Deliver relevant services, resources, and updates.
• Personalize content and marketing communications.
• Analyze website usage and improve functionality.
• Support marketing automation and campaign effectiveness.

We may use automated decision-making or profiling, such as marketing segmentation, to tailor our communications.

Cookies, tracking, and third-party tools

Our website uses cookies, web beacons, and similar technologies to enhance user experience, measure engagement, and deliver targeted content.

We also use third-party services, including ActiveDemand, Google Analytics, Microsoft Clarity, and Microsoft Advertising which may collect information about your interactions with our site and communications. These tools help us better understand visitor behavior, improve site performance, and deliver personalized marketing.

• ActiveDemand helps us manage marketing automation, communications, and campaign effectiveness.
• Google Analytics provides insights into website usage trends and visitor demographics.
• Microsoft Clarity and Microsoft Advertising capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. This data helps us improve and market our products and services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more details, please review the Microsoft Privacy Statement.

You can manage or disable cookies through your browser settings. Please note that some features may not function properly if cookies are disabled.

Sharing of information

We do not sell your personal information.
We may share information with trusted third-party providers who help us operate our website, manage communications, or deliver services (for example, ActiveDemand, hosting providers, or analytics services). These third parties are only permitted to process your data on our behalf and under confidentiality agreements.

Data retention

We retain personal information only as long as necessary to fulfill the purposes described in this Policy, comply with legal obligations, resolve disputes, and enforce agreements.

Data security

We use reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no system can be guaranteed 100% secure.

Your choices and rights

You may:

• Opt out of receiving marketing communications by following the “unsubscribe” link in our emails.
• Manage cookie preferences through your browser.
• Request access, correction, or deletion of your personal information (where applicable under law).

If you are located in certain jurisdictions, such as the European Union or California, you may have additional rights under GDPR or CCPA, including the right to know what data we collect, request deletion, or opt out of the sale/sharing of personal information.

Children’s privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information from children.

Updates to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page.

Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at: marketing@vivie.org.